/* ============ MAECHULUTION — 플레이스 상위노출 상세 페이지 ============ */

/* breadcrumb / back */
.svc-breadcrumb {
  display: flex; align-items: center; gap: .6rem;
  font-size: .9rem; color: var(--muted); font-weight: 500;
}
.svc-breadcrumb a { color: var(--muted); transition: color .25s; }
.svc-breadcrumb a:hover { color: var(--blue-700); }
.svc-breadcrumb .sep { color: var(--line-strong); }
.svc-breadcrumb .cur { color: var(--ink); font-weight: 600; }

/* ---------- detail hero ---------- */
.dh {
  padding-top: 132px;
  padding-bottom: clamp(3rem, 6vw, 5.5rem);
  overflow: hidden;
}
.dh-grid {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: center;
}
.dh-eyebrow { display: flex; align-items: center; gap: 1rem; margin: 1.5rem 0 1.7rem; }
.dh-eyebrow .svc-no-badge {
  font-size: .82rem; font-weight: 800; letter-spacing: .1em;
  color: var(--blue-700); background: var(--blue-tint);
  padding: .4em .9em; border-radius: 999px;
}
.dh h1 {
  font-size: clamp(2.2rem, 1.3rem + 3.4vw, 3.8rem);
  font-weight: 800; letter-spacing: -0.035em; line-height: 1.12;
  text-wrap: balance;
}
.dh h1 .accent { color: var(--blue); }
.dh-lead {
  margin-top: 1.4rem;
  font-size: clamp(1.1rem, .95rem + .7vw, 1.45rem);
  font-weight: 600; color: var(--ink); line-height: 1.45; text-wrap: pretty;
}
.dh-sub {
  margin-top: 1.1rem; color: var(--muted); max-width: 42ch;
  text-wrap: pretty; line-height: 1.7;
}
.dh-sub b { color: var(--ink-soft); font-weight: 700; }
.dh-actions { margin-top: 2.2rem; display: flex; flex-wrap: wrap; gap: .9rem; }

/* phone mock — place ranking */
.place-mock {
  position: relative;
  width: 100%; max-width: 360px; margin-inline: auto;
  background: #fff; border: 1px solid var(--line);
  border-radius: 30px; padding: 16px;
  box-shadow: var(--shadow-2);
}
.place-mock::before {
  content: ""; position: absolute; inset: -22px -22px auto auto;
  width: 180px; height: 180px; border-radius: 50%;
  background: radial-gradient(circle, var(--blue-tint-2), transparent 70%);
  z-index: -1;
}
.pm-bar {
  display: flex; align-items: center; gap: .6rem;
  background: var(--bg-soft); border-radius: 12px;
  padding: .7rem .9rem; font-size: .9rem; color: var(--ink-soft); font-weight: 600;
}
.pm-bar svg { width: 18px; height: 18px; color: var(--blue-700); flex: none; }
.pm-bar .ph-cursor { margin-left: auto; color: var(--muted); font-weight: 500; }
.pm-list { margin-top: .7rem; display: grid; gap: .5rem; }
.pm-row {
  display: flex; align-items: center; gap: .8rem;
  padding: .75rem .8rem; border-radius: 12px;
  border: 1px solid var(--line); background: #fff;
}
.pm-row .rk {
  width: 26px; height: 26px; flex: none; border-radius: 8px;
  display: grid; place-items: center;
  font-size: .82rem; font-weight: 800; color: var(--muted);
  background: var(--bg-soft); font-variant-numeric: tabular-nums;
}
.pm-row .nm { font-size: .9rem; font-weight: 600; color: var(--ink-soft); }
.pm-row .nm small { display: block; font-weight: 500; color: var(--muted); font-size: .76rem; margin-top: .15rem; }
.pm-row.is-ours {
  border-color: var(--blue); background: var(--blue-tint);
  box-shadow: 0 10px 24px -12px rgba(0,150,210,.5);
}
.pm-row.is-ours .rk { background: var(--blue); color: #fff; }
.pm-row.is-ours .nm { color: var(--ink); font-weight: 700; }
.pm-row.is-ours .badge-up {
  margin-left: auto; display: inline-flex; align-items: center; gap: .25rem;
  font-size: .74rem; font-weight: 800; color: var(--blue-700); white-space: nowrap; flex: none;
}
.pm-row.is-ours .badge-up svg { width: 13px; height: 13px; }
.pm-note {
  margin-top: .9rem; text-align: center; font-size: .8rem; color: var(--muted);
}

/* ---------- generic detail section ---------- */
.ds-head { max-width: 64ch; margin-bottom: clamp(2.2rem, 4vw, 3.4rem); }
.ds-head h2 {
  font-size: var(--step-h1); font-weight: 800; letter-spacing: -0.03em;
  line-height: 1.14; margin-top: 1rem; text-wrap: balance;
}
.ds-head h2 .accent { color: var(--blue); }
.ds-head p { margin-top: 1.1rem; color: var(--muted); text-wrap: pretty; font-size: 1.06rem; }
.ds-tag {
  display: inline-flex; align-items: center; gap: .5rem;
  font-size: .82rem; font-weight: 700; letter-spacing: .04em;
  color: var(--blue-700);
}
.ds-tag .ic { display: grid; place-items: center; width: 26px; height: 26px; border-radius: 8px; background: var(--blue-tint); }
.ds-tag .ic svg { width: 15px; height: 15px; }

/* ---------- pain point ---------- */
.pain { background: var(--ink); color: #fff; }
.pain .ds-head h2 { color: #fff; }
.pain .ds-head h2 .q { color: var(--blue); }
.pain .ds-tag { color: #FF6B6B; }
.pain .ds-tag .ic { background: rgba(255,107,107,.16); }
.pain-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 2vw, 1.5rem); }
.pain-card {
  border: 1px solid rgba(255,255,255,.13); border-radius: var(--radius);
  background: rgba(255,255,255,.03); padding: clamp(1.5rem, 2.5vw, 2.1rem);
  transition: transform .4s var(--ease), border-color .4s, background .4s;
}
.pain-card:hover { transform: translateY(-5px); border-color: rgba(255,107,107,.4); background: rgba(255,107,107,.06); }
.pain-card .pc-no {
  display: inline-grid; place-items: center; width: 40px; height: 40px;
  border-radius: 11px; background: rgba(255,255,255,.08); color: #FF8A8A;
  margin-bottom: 1.2rem;
}
.pain-card .pc-no svg { width: 20px; height: 20px; }
.pain-card p { color: rgba(255,255,255,.82); line-height: 1.6; font-size: 1.02rem; text-wrap: pretty; }
.pain-punch {
  margin-top: clamp(2.2rem, 4vw, 3.2rem);
  border-radius: var(--radius);
  background: linear-gradient(120deg, rgba(0,183,255,.16), rgba(0,183,255,.04));
  border: 1px solid rgba(0,183,255,.3);
  padding: clamp(1.6rem, 3vw, 2.4rem) clamp(1.6rem, 4vw, 3rem);
  display: flex; gap: 1.3rem; align-items: flex-start;
}
.pain-punch .pp-ic { flex: none; color: var(--blue); }
.pain-punch .pp-ic svg { width: 34px; height: 34px; }
.pain-punch p { font-size: clamp(1.1rem, .95rem + .7vw, 1.5rem); font-weight: 700; line-height: 1.5; text-wrap: pretty; }
.pain-punch p .hl { color: var(--blue); }
@media (max-width: 820px){ .pain-grid { grid-template-columns: 1fr; } }

/* ---------- algorithm N1 N2 N3 ---------- */
.algo { background: var(--bg); }
.nx-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 2vw, 1.6rem); }
.nx-card {
  position: relative;
  border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(1.6rem, 2.6vw, 2.3rem);
  background: var(--bg); overflow: hidden;
  transition: transform .4s var(--ease), box-shadow .4s var(--ease), border-color .4s;
}
.nx-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-2); border-color: transparent; }
.nx-card .nx-key {
  font-size: 2.6rem; font-weight: 800; letter-spacing: -0.04em; line-height: 1;
  color: var(--blue); display: flex; align-items: baseline; gap: .15em;
}
.nx-card .nx-key span { font-size: 1rem; font-weight: 700; color: var(--ink); letter-spacing: -0.01em; }
.nx-card h3 { font-size: 1.24rem; font-weight: 700; letter-spacing: -0.02em; margin-top: 1.1rem; }
.nx-card p { margin-top: .6rem; color: var(--muted); font-size: .98rem; line-height: 1.6; text-wrap: pretty; }
.nx-card .nx-meter { margin-top: 1.4rem; height: 6px; border-radius: 999px; background: var(--bg-soft); overflow: hidden; }
.nx-card .nx-meter i { display: block; height: 100%; border-radius: 999px; background: linear-gradient(90deg, var(--blue), var(--blue-600)); width: 0; transition: width 1.1s var(--ease) .2s; }
.nx-card.is-in .nx-meter i { width: var(--lvl, 80%); }
.flow {
  margin-top: clamp(2.2rem, 4vw, 3.2rem);
  display: flex; flex-wrap: wrap; align-items: center; gap: .8rem;
  padding: clamp(1.4rem, 3vw, 2rem) clamp(1.4rem, 3vw, 2.2rem);
  border-radius: var(--radius); background: var(--bg-soft); border: 1px solid var(--line);
}
.flow .fl-label { font-weight: 700; color: var(--ink); margin-right: .5rem; }
.flow .fl-step {
  display: inline-flex; align-items: center; gap: .5rem;
  background: #fff; border: 1.5px solid var(--line-strong); border-radius: 999px;
  padding: .55em 1.1em; font-weight: 600; color: var(--ink-soft); font-size: .98rem;
}
.flow .fl-step svg { width: 17px; height: 17px; color: var(--blue-700); }
.flow .fl-arrow { color: var(--line-strong); display: inline-flex; }
.flow .fl-arrow svg { width: 18px; height: 18px; }
.flow .fl-step.is-goal { border-color: var(--blue); color: var(--blue-700); background: var(--blue-tint); }
@media (max-width: 820px){ .nx-grid { grid-template-columns: 1fr; } }

/* ---------- 3 STEP strategy ---------- */
.strategy { background: var(--bg-soft); }
.step-block { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: center; }
.step-block + .step-block { margin-top: clamp(3rem, 6vw, 5.5rem); }
.step-block:nth-child(even) .step-visual { order: -1; }
.step-info .step-kicker { display: flex; align-items: center; gap: .9rem; margin-bottom: 1.3rem; }
.step-info .step-num {
  display: inline-grid; place-items: center; width: 54px; height: 54px; border-radius: 16px;
  background: var(--blue); color: #fff; font-weight: 800; font-size: 1.5rem;
  box-shadow: var(--shadow-blue); flex: none;
}
.step-info .step-eyebrow { font-size: .8rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--blue-700); }
.step-info .step-eyebrow b { display: block; color: var(--muted); font-weight: 600; letter-spacing: .04em; margin-top: .2rem; font-size: .96rem; text-transform: none; }
.step-info h3 { font-size: clamp(1.5rem, 1.1rem + 1.4vw, 2.1rem); font-weight: 800; letter-spacing: -0.03em; line-height: 1.2; text-wrap: balance; }
.step-info .step-desc { margin-top: 1rem; color: var(--ink-soft); line-height: 1.7; text-wrap: pretty; }
.step-list { margin-top: 1.6rem; display: grid; gap: 1rem; }
.step-li {
  display: flex; gap: .9rem; align-items: flex-start;
  background: #fff; border: 1px solid var(--line); border-radius: 14px;
  padding: 1.1rem 1.2rem;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s;
}
.step-li:hover { transform: translateX(5px); box-shadow: var(--shadow-1); border-color: var(--blue); }
.step-li .li-ic { flex: none; width: 34px; height: 34px; border-radius: 10px; background: var(--blue-tint); color: var(--blue-700); display: grid; place-items: center; }
.step-li .li-ic svg { width: 18px; height: 18px; }
.step-li b { display: block; font-weight: 700; color: var(--ink); margin-bottom: .25rem; letter-spacing: -0.01em; }
.step-li span { color: var(--muted); font-size: .96rem; line-height: 1.6; }
@media (max-width: 860px){
  .step-block { grid-template-columns: 1fr; gap: 2rem; }
  .step-block:nth-child(even) .step-visual { order: 0; }
}

/* step visual cards */
.step-visual { position: relative; }
.sv-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(1.4rem, 2.5vw, 2rem); box-shadow: var(--shadow-2);
}
.sv-card .sv-title { display: flex; align-items: center; gap: .6rem; font-weight: 700; font-size: .98rem; color: var(--ink); margin-bottom: 1.2rem; }
.sv-card .sv-title svg { width: 18px; height: 18px; color: var(--blue-700); }
.sv-card .sv-title .tag { margin-left: auto; font-size: .72rem; font-weight: 700; color: var(--blue-700); background: var(--blue-tint); padding: .25em .7em; border-radius: 999px; }

/* keyword chips visual (step1) */
.kw-wrap { display: flex; flex-wrap: wrap; gap: .55rem; }
.kw {
  font-size: .9rem; font-weight: 600; padding: .5em 1em; border-radius: 999px;
  border: 1.5px solid var(--line-strong); color: var(--ink-soft);
}
.kw.is-hot { border-color: var(--blue); color: var(--blue-700); background: var(--blue-tint); }
.kw.is-long { border-style: dashed; }
.kw-legend { margin-top: 1.1rem; display: flex; gap: 1.2rem; font-size: .8rem; color: var(--muted); }
.kw-legend i { display: inline-block; width: 22px; height: 0; border-top: 2px solid var(--blue); vertical-align: middle; margin-right: .4rem; }
.kw-legend i.dash { border-top-style: dashed; border-color: var(--line-strong); }

/* dwell time bars (step2) */
.dwell-row { display: flex; align-items: center; gap: 1rem; margin-bottom: 1rem; }
.dwell-row:last-child { margin-bottom: 0; }
.dwell-row .dw-label { width: 64px; flex: none; font-size: .84rem; font-weight: 600; color: var(--muted); }
.dwell-row .dw-track { flex: 1; height: 30px; border-radius: 8px; background: var(--bg-soft); position: relative; overflow: hidden; }
.dwell-row .dw-fill { position: absolute; inset: 0 auto 0 0; border-radius: 8px; width: 0; transition: width 1.2s var(--ease); }
.dwell-row .dw-fill.before { background: var(--line-strong); }
.dwell-row .dw-fill.after { background: linear-gradient(90deg, var(--blue), var(--blue-600)); }
.sv-card.is-in .dwell-row .dw-fill.before { width: 12%; }
.sv-card.is-in .dwell-row .dw-fill.after { width: 96%; }
.dwell-row .dw-val { position: absolute; right: .7rem; top: 50%; transform: translateY(-50%); font-size: .8rem; font-weight: 800; color: var(--ink); }
.dwell-row .dw-fill.after .dw-val { color: #fff; }

/* review/AI briefing visual (step3) */
.ai-brief { background: var(--blue-tint); border: 1px solid var(--blue-tint-2); border-radius: 14px; padding: 1.1rem 1.2rem; }
.ai-brief .ab-head { display: flex; align-items: center; gap: .5rem; font-size: .82rem; font-weight: 800; color: var(--blue-700); margin-bottom: .7rem; }
.ai-brief .ab-head svg { width: 16px; height: 16px; }
.ai-brief p { color: var(--ink-soft); font-size: .96rem; line-height: 1.6; }
.ai-brief p .hl { color: var(--blue-700); font-weight: 700; }
.rv-chips { margin-top: 1.1rem; display: flex; flex-wrap: wrap; gap: .5rem; }
.rv-chip { font-size: .82rem; font-weight: 600; color: var(--ink-soft); background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: .4em .9em; display: inline-flex; align-items: center; gap: .4rem; }
.rv-chip svg { width: 13px; height: 13px; color: var(--blue-700); }

/* ---------- benefit ---------- */
.benefit { background: var(--bg); }
.benefit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }
.benefit-chart { background: var(--bg-soft); border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(1.8rem, 3vw, 2.6rem); }
.bc-title { font-size: .84rem; font-weight: 700; letter-spacing: .04em; color: var(--muted); margin-bottom: 1.6rem; }
.bc-bars { display: flex; align-items: flex-end; gap: clamp(1.5rem, 4vw, 3rem); height: 230px; padding-left: 1rem; }
.bc-col { flex: 1; display: flex; flex-direction: column; align-items: center; gap: .9rem; height: 100%; justify-content: flex-end; }
.bc-bar { width: 100%; max-width: 110px; border-radius: 14px 14px 0 0; position: relative; transition: height 1.3s var(--ease); height: 0; }
.bc-bar.b-before { background: var(--line-strong); }
.bc-bar.b-after { background: linear-gradient(180deg, var(--blue), var(--blue-700)); box-shadow: var(--shadow-blue); }
.benefit-chart.is-in .bc-bar.b-before { height: 44%; }
.benefit-chart.is-in .bc-bar.b-after { height: 100%; }
.bc-bar .bc-tip { position: absolute; top: -2.2rem; left: 50%; transform: translateX(-50%); font-size: 1.5rem; font-weight: 800; letter-spacing: -0.03em; color: var(--ink); white-space: nowrap; }
.bc-bar.b-after .bc-tip { color: var(--blue); }
.bc-col .bc-name { font-size: .92rem; font-weight: 600; color: var(--ink-soft); }
.benefit-points { display: grid; gap: 1.2rem; }
.bp-item { display: flex; gap: 1rem; align-items: flex-start; }
.bp-item .bp-ic { flex: none; width: 44px; height: 44px; border-radius: 13px; background: var(--blue-tint); color: var(--blue-700); display: grid; place-items: center; }
.bp-item .bp-ic svg { width: 22px; height: 22px; }
.bp-item h4 { font-size: 1.16rem; font-weight: 700; letter-spacing: -0.02em; }
.bp-item p { margin-top: .35rem; color: var(--muted); line-height: 1.6; text-wrap: pretty; }
@media (max-width: 860px){ .benefit-grid { grid-template-columns: 1fr; } }

/* image slot helper */
.shot-slot { width: 100%; border-radius: 14px; overflow: hidden; border: 1px solid var(--line); }